Roblox has introduced a new way to encourage users to buy its in-game currency, Robux, outside of app stores. In an effort to bypass app store fees, the platform is offering up to 25% more Robux when users purchase the currency through gift cards, on computers, or via the web. This move comes in response to high fees that app stores typically take from in-app purchases.

This change, which was shared in a recent developer forum post, aims to make Robux purchases more rewarding for players. According to Roblox’s announcement, users who buy Robux using gift cards or through web and computer platforms will receive more value for their money. For example, a $9.99 purchase that would have traditionally awarded 800 Robux will now give players an additional 200 Robux, totaling 1,000 Robux. A $10 gift card purchase, previously worth 800 Robux, will now also grant up to 1,000 Robux.

The company made it clear that this is not a temporary holiday promotion. Roblox intends to maintain this new pricing model beyond the holiday season, ensuring that users can continue to benefit from the extra Robux whenever they make purchases through these channels.

One key detail is that users who redeem gift cards on a computer or the web, even if the gift card was purchased before this change, will receive the updated, higher Robux amount. This move is a clear effort by Roblox to encourage users to bypass app store transactions, where the company would typically lose a significant percentage of revenue to the store's fees.

In response to questions about why this new pricing applies only to purchases made via gift cards, computers, and the web, Roblox offered a vague explanation. The company stated that it is "always looking for opportunities to share more with our community" and will keep users updated on any new platforms where this opportunity becomes available.

It seems likely that Roblox’s decision to offer more Robux outside of app stores is driven by the company’s desire to retain a larger share of the revenue generated from Robux sales. Many other companies, including YouTube, have taken similar steps. For example, YouTube Premium subscriptions cost more if users subscribe through the iOS app, as the platform has to account for app store fees.

In addition to the new pricing structure, Roblox also launched a new feature called “Parties.” This tool allows users to easily organize hangouts with friends. Players can join a Party with up to six members, and while voice chat isn’t available yet, text chat is supported. Roblox plans to introduce voice chat for Parties in the near future.

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